Echo Heart Bag Charm

Wear your heart on your bag. Made using upcycled denim in a patchwork of contrasting washes, this heart charm is finished with a riot of colourful fringe. Small in size, absolutely enormous in personality.

No two are the same. That's rather the point.
This piece is made from rescued denim, which means the fabric has already had a life before it met us. Shades vary. Fades vary. The occasional original seam has come along for the ride. Yours won't be an exact match for the photo, and it won't be an exact match for anyone else's, which we'd argue is an upgrade.

Styling Tip:
Clip it onto the upcycled denim backpack or their favourite bag for an instant colour boost. One charm is sensible. Sensible is optional.

We are currently taking pre-orders and will be dispatch on 1st October 2026. Head to our Shipping page for more info.